About us

The next big problem is our business

Stable markets are gone. Right becomes wrong, wrong becomes an opportunity. In the post-industrial era, you can’t stick to your old beliefs. You have to keep asking, what’s the next BIG question? That’s what we do as management consultants. That’s our mission.

For Demos Effect there are always two clients: those who pay our bills and another one called society. Why this might interest you? Because if you look at trends only from an industry point-of-view, you will miss other forces that shape the future.

Around the time we started as a think thank, many companies failed to react to climate change because their eyes were on their own businesses and competitors. We realized we could have helped them and hence, we could have a much bigger impact if we worked with companies too.

Our method

These two principles have remained from day one:

  1. Holistic approach Take cross-industry trends and trends in society into account to spot the tipping points transforming business
  2. Do it with people Talk to other industries, NGO’s and go to the grass-root. Call it co-creation if you like

Our connection to Demos Helsinki

The only difference between Demos Helsinki and Demos Effect is that Demos Effect works with companies. That’s also the reason why Demos Effect was founded: to keep companies on track with the changes in society.

Demos Helsinki, our mother organization, is the leading Nordic future think thank. Its clients include NGOs, public sector and most ministers’ offices. Together we are working towards democratic and sustainable societies.

Demos Effect has become an independent and renowned consulting firm in a short period of time. At an everyday level, we share  the office, our team members and knowledge base with Demos Helsinki.


We have always had a good idea of what will be the next big question:

2005 Co-production, future of democracy

2006 Urbanization from the point-of-view of functionality

2009 Climate change driving business opportunities

2010 Purpose-led companies

2012 Disruption of food, housing and transportation

2014 Meaning of curiosity at work

2015 Governance innovation and experimentation: how to lead governments with experiments e.g. basic income experiment

2017 Post-industrial transformation due to automation and globalization